Social Media Account Manager Job Description

If you are looking for a fun, fast-paced, and entrepreneurial work environment, then we might just be the fit you are looking for. AB+ Production is a digital marketing agency that is rapidly growing and looking for a Social Media Account Manager to join our team! You will be responsible for overseeing marketing policies and programs, marketing analysis, as well as identifying areas of improvement to increase brand awareness. This role is very hands-on and reports directly to the CEO.

Core Competencies:

MUST be computer savvy with a strong working knowledge of PowerPoint, Microsoft Word, Excel, and able to navigate online data systems and forms
MUST have a background of a min of 1-2 years of outside digital media sales including but not limited to SEO, Social Media marketing strategy, digital video marketing, email marketing, website sales, e-commerce, and text media marketing
Creative spark – assists the CEO with the ability to design, create and deliver customized marketing proposals/presentations
Present client solutions by building rapport and delivering results through integrated digital campaigns
Gain referral business by providing support, information, and guidance, qualitative research, and recommending new opportunities for profit and/or service improvements
Ability to perform independently in a fast-paced, hyper-competitive marketing environment
Excellent interpersonal/communication skills; outgoing, sociable, and charismatic
Accustomed to working with other digital marketers, creative thinkers, and editors

Skills

Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
Necessary skills for social media managers.
Understanding of prioritizing tasks
Managing time wisely, efficiently, and organized
Efficiency & top-notch organization
Understanding Customer Care & nurture
Digital Marketing Interest
Creativity
Time Management
Communication
Making Connections
Agility
Data Analysis
Writing
Project Management

Social media managers goals:

More reach
Brand awareness and recognition
Lead generation
Engagement
Consideration
Growth
More consumers and sales
Turn customers into advocates
Testimonials
Social media sentiment
Have consistently growth of followers
Nurturing an engaged community to maintain customers
Maintain and improve customer retention

Responsibilities:

Working with Client Accounts

Complete the research for all of the new clients (website, social media, products & offers) to get knowledgeable about clients needs
Working with clients on a day to day activities for the account they manage
Get familiar with clients scope of work and act daily on all of the open tasks
Plans the calendar at end of the month including holidays in advance for social media event promotion
Show clients that you do research and understand their business needs.
Proactively engaging with clients
Providing comprehensive monthly performance reports.
Analyze the data and apply the data analytics to drive future strategic planning

Market research and strategy planning

Research organization’s key goals.
Invest time in research and learning
Identify client’s marketing challenges.
Define the needs and understand the client’s vision to make data-driven marketing decisions.
Make, execute and send a plan to the client for approval.
Not just “play safe” all the time (experiment with different tactics)
Stay current with social media trends and best practices.

Social Media Management

Monthly Social Media Calendar Strategy & Creation
Ongoing management of Social Media accounts (as per client needs)  
Social media management: creating, strategically planning, scheduling, analyzing, and engaging with content posted on a consistent basis
The ongoing research, planning, and strategies campaigns focused to gain brand awareness, interest, intent, consideration, qualified traffic, and advocates for your business
Monitoring and engagement, encouraging clients existing/new fans and followers to engage, share, comment & follow

Branding

Together with graphic designers create a branding strategy. Create branding sheet guides for each of the clients
Make changes to the existing branding sheet guides as per client requests
Work together with the client and the graphic designer to always have the up to date branding strategy and design

Google My Business

Create a new listing for the client’s Google My Business
Manage, grow reviews and GMB local SEO
Create weekly posts and enhance listing engagement
Adding a clear call to the action area allows people to contact you right away
Monitor and respond to all reviews
Establish Key Performance Indicator (KPI) and measure actionable metrics
Monitoring and Reporting of performance (Monthly Reports)

Engagement & Growth

Monitor, listen and respond to users in a “Social” while creating brand awareness
Encourage existing and new fans and followers to engage, share and comment
Growing organic reach & audience
Monitor and respond to all of the messages and comments

Content Marketing

Create and update monthly branded content marketing strategy creation
Sharing valuable information and stunning visuals with your audience
Create and re-purpose the content across different media and channels
Content optimization and verification for all of the client pages on websites and social media platforms
Research, create and test new call of action & hashtags for best performance
Optimized High-quality micro-content videos (short clips, stories, memes, polls, reels) by using inhouse tools

Graphic Design

Create the best strategy and design for the social media content creation
Research and use optimized high-quality stock photography/images (stories, memes, polls, reels)
Create compelling captions, motion graphics, logo branded images focused on building brand recognition

Lead Generation

LinkedIn
Create and Boost clients posts on LinkedIn
Add new targeted connections and send outreach messages to all new connections
Share, like, and comment on the client’s post
Ongoing nurturing of the prospects
Facebook
Share, like, and comment on relevant posts in Facebook groups
Send friend requests and outreach messages to new prospects
Like and comment on 5 posts from your prospects a week.
Ongoing nurturing of prospects
Instagram
Find your ideal client on Instagram by searching for hashtags they might use.
Follow them, engage on their content and send them the outreach message
Send them the outreach message.
Ongoing nurturing of prospects
Lead Gen and Email
Find emails of potential prospects and send them outreach messages via email
Keep track of all of the potential prospects and follow up and nurture them

Email Marketing

Write weekly marketing email campaigns for the accounts that you are managing to promote their products and offers
Schedule weekly marketing emails in the email marketing tool
On weekly basis check with the client if there are any priorities for the updated weekly email marketing campaigns

Analytics

On a monthly basis create social media reports for all of the platforms that you are managing. Get all of the reports approved with the CEO before the reports get sent out.
Review the social media reports and come up with recommendations on what needs to improve in order to increase views, engagement etc
Metrics measurements that need to be tracked and reported on:
Audience growth, followers, shares, insights, etc.
Comments, Likes, Shares, @mentions, insights, etc.
If the client’s social media is not improving then the content may not be working.

Project Management

Weekly updates to CEO on the status of all of the tasks assigned for each project
Manage all of the client’s tasks and follow up items in the Project Management tracking tool
Attend team meetings to discuss weekly tasks and priorities

Social Media Account Manager Hiring Questionnaire

 Please fill in the following questionnaire to apply for the position.