Brooks & Shorey Resorts
Scaling a boutique vacation rental brand across the Emerald Coast with content marketing, local SEO, and high-converting booking pages. Transparent reporting later uncovered thousands in wasted ad spend and turned it into booked properties.
Brooks & Shorey Resorts has trusted AB+ Digital as their marketing partner for 5+ years — a testament to consistent results and a partnership built on trust.
Transparent Reporting Caught Thousands in Wasted Ad Spend Within 2 Weeks
Their previous agency sent monthly PDFs with impressions and clicks — but never showed where the budget actually flowed. Our transparent dashboard revealed off-season audiences, out-of-region geographies, and tourist keywords bleeding their Google Ads budget. We reallocated spend to high-intent local searchers. Cost-per-booking dropped and inquiry volume climbed within one month.
What The Dashboard Uncovered
Wasted Spend Found
Non-converting placements
Caught in 14 Days
Faster than monthly PDF reviews
Budget Reallocated
Shifted to high-intent renters
Results in 30 Days
Lower cost-per-booking
The Brooks & Shorey Resorts Playbook
Website Redesign & Booking Flow
Redesigned the entire site with stunning property photography, 3D virtual tours, and a streamlined booking flow that reduced abandoned inquiries by 44%. Every page optimized for mobile-first vacation planners.
Content Marketing & Destination SEO
Created a blog and video content strategy around Emerald Coast lifestyle — beach guides, event calendars, and travel tips that drive organic traffic from travelers researching the area months before booking.
Social Media Management & Video
Managed Instagram and Facebook with daily Reels showing property walkthroughs, guest experiences, and behind-the-scenes content. Produced drone footage and lifestyle videos that became the brand's signature content.
Paid Ads & Retargeting
Deployed Meta and Google retargeting campaigns for site visitors who browsed but did not book. Social media ads featuring user-generated content delivered a 6x ROAS during peak season.
Transparent Reporting & Budget Recovery
Within the first two weeks of launching our transparent reporting dashboard, we spotted that a significant portion of their Google Ads budget was flowing into non-converting placements — off-season audiences, out-of-region geographies, and broad-match keywords that attracted tourists rather than renters. We reallocated that spend toward high-intent local searchers and seasonal beach queries. Cost-per-booking dropped and inquiry volume climbed within one month.
Our properties used to sit half-booked during peak season while we scrambled for guests. Now we are fully committed months in advance. AB+ gets vacation rental marketing better than anyone we have ever hired — and we have hired a lot of agencies.
Ready for Results Like +215%?
Every business on this page started with a free strategy audit. Call (850) 218-5072 or book online and we will look at your market.