All Case Studies
Coastal Realty Services
Real EstateLive Site4 Years with AB+

Coastal Realty Services

Generating high-intent buyer and seller leads for a full-service realty team along the Emerald Coast with hyperlocal content and paid search.

4+ Years
Long-Term Client Retention

Coastal Realty Services has trusted AB+ Digital as their marketing partner for 4+ years — a testament to consistent results and a partnership built on trust.

+180%
Listing Page Views
+312%
Qualified Leads
-44%
Cost Per Lead
+89%
Closed Deals
Strategy

The Coastal Realty Services Playbook

Hyperlocal SEO & Neighborhood Pages

Built 40+ neighborhood-specific landing pages with market data, school info, and active listings. Each page optimized for long-tail local searches and supported by drone photography and area video tours.

Property Photography & Video Tours

Produced cinematic listing videos, aerial drone footage, and professional property photography that made every listing stand out. Listings with video received 3x more inquiries than photo-only counterparts.

Social Media & Agent Personal Brands

Developed individual agent microsites and social content strategies that humanized the team. Daily Instagram Stories, market update Reels, and Facebook Live open houses built 1:1 trust with prospects.

Paid Search & Seller Magnet Funnel

Created a "What Is My Home Worth?" funnel with instant valuation tools that captured seller leads at $12 per submission. Google Ads and Meta campaigns reduced dependency on Zillow leads by 60%.

Services Used:Content MarketingSEOGoogle My BusinessPhotography
We were basically married to Zillow leads and eating the commission on every single one. AB+ showed us we could generate our own buyer and seller leads for a fraction of the cost. Our margins look completely different now.
C
Coastal Realty Team
Coastal Realty Services
5.0

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