Dasinger Defense
A former prosecutor with strong courtroom credibility had a weak criminal defense presence and a personal injury practice that was completely invisible online. We built both brands simultaneously, turning zero digital presence into a dual-practice lead machine.
Live Dashboard Tracking Every Criminal Defense Call, Personal Injury Lead, and Ad Dollar in Real Time
Most law firm agencies report impressions and clicks — we report actual cases. Our transparent dashboard shows Dasinger Defense exactly which Google Ads keywords generate criminal defense consultations versus personal injury leads, how their Google Business Profile drives calls from people who need help right now, and which video content turns viewers into callers. We track cost-per-qualified-lead across both practice areas, monitor local SEO ranking shifts daily, and attribute every intake form submission to its source. No guesswork. No vanity metrics. Just real leads and real revenue.
What The Dashboard Tracks
Call Attribution
Criminal vs. PI lead source
Paid Ad Performance
Cost-per-lead by practice area
Map Pack Rankings
Local search position tracking
Video Content ROI
Views to consultation rate
The Dasinger Defense Playbook
The Challenge: Two Practices, One Invisible
Brian Dasinger had 20+ years of courtroom experience as a former prosecutor and criminal defense attorney. His criminal defense side had a weak digital presence that did not match his real-world authority. His personal injury practice was completely invisible — injury victims searching for help were not finding him at all. The gap between his courtroom credibility and his online presence was costing cases every day.
The Strategy: Two Brands, One Foundation
We rebuilt the website around two positioning angles: a former prosecutor who knows both sides for criminal defense, and a trial-tested attorney who fights insurance companies for personal injury. The site was optimized for speed, mobile, and conversions — loading in under two seconds and built to convert traffic from both organic search and paid ads.
Creating Personal Injury From Zero
While criminal defense had some base to build on, personal injury started from scratch. We built dedicated practice area pages, service-specific landing pages for car accidents and wrongful death, and a content strategy answering the questions injury victims were already searching. Client testimonial videos gave the new practice the social proof to compete against firms that had been advertising for years.
Local SEO for Both Practice Areas
We optimized the Google Business Profile with professional photography, geo-targeted service descriptions, and systematic review generation. On-page SEO and content marketing pushed the firm into the #1 Google Map Pack position for key searches in both criminal defense and personal injury.
Reputation That Beats Competitors
We captured authentic client stories through testimonial videos and professional visual content. A systematic review strategy turned satisfied clients into public advocates. The firm built stronger social proof than competitors who had been in the market longer.
Optimizing for Leads and Conversions
Every stage of the user journey was tested and refined — headlines, CTAs, intake forms, mobile layouts, and content structure across both practice areas. Educational content answered common legal questions, capturing high-intent traffic earlier in the decision process and creating a predictable pipeline of qualified consultations.
The Results
Criminal defense calls surged 340%, with every caller arriving pre-qualified and trusting Brian's authority as a former prosecutor. The personal injury practice — which started at zero — generated leads at a 420% growth rate within the first year. The firm claimed the #1 Google Map Pack spot for both practice areas. A 5.0 Google rating became a wall of credibility no competitor could match.
AB+ Digital completely changed how our law firm shows up online. The quality of leads improved immediately — and the number of people calling to book consultations has been incredible. Best investment we have made for our practice.
Ready for Results Like +340%?
Every business on this page started with a free strategy audit. Call (850) 218-5072 or book online and we will look at your market.