All Case Studies
Indoor Shooting Valparaiso
Indoor RangeLive Site3 Years with AB+

Indoor Shooting Valparaiso

Driving membership growth and range traffic for a premier indoor shooting facility with targeted local ads and a military-focused community strategy.

3+ Years
Long-Term Client Retention

Indoor Shooting Valparaiso has trusted AB+ Digital as their marketing partner for 3+ years — a testament to consistent results and a partnership built on trust.

+203%
Memberships
+167%
Range Visits
+245%
Class Signups
8.2x
ROAS
Strategy

The Indoor Shooting Valparaiso Playbook

Video Content & Range Experience Films

Produced high-energy video content showing the range experience, equipment rentals, and training classes. Cinematic range walkthroughs and testimonial videos stopped scrollers and drove walk-ins.

Social Media Management & Community

Managed daily Instagram and Facebook content featuring member spotlights, class highlights, and range events. Built an engaged community of 12K+ followers who became the facility's best marketers.

Paid Ads & Military Campaign

Created dedicated ad campaigns and landing pages for military, law enforcement, and first responders with special membership pricing. Meta and Google Ads delivered an 8.2x ROAS.

Website, Booking & Retention

Redesigned the site with online class booking and membership management. Implemented email and SMS sequences that kept members engaged, informed about new classes, and renewing at a 78% annual rate.

Services Used:Social MediaVideo ProductionEmailGoogle My BusinessSEO
We went from half-empty lanes to a waitlist on weekends. AB+ Digital figured out exactly who our customer is and how to reach them.
R
Range Management
The Shooters Range
5.0

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