Movement Mortgage
Turning a mortgage branch into the most visible lender in Niceville through aggressive social media advertising, precision local SEO, and a dominant Google Business Profile presence that captures borrowers at the exact moment they search.
Movement Mortgage has trusted AB+ Digital as their marketing partner for 2+ years — a testament to consistent results and a partnership built on trust.
Live Dashboard Tracking Every Ad Dollar, Social Lead, and Local Search Win in Real Time
Mortgage marketing lives or dies by lead quality — and most agencies hide behind vanity metrics. Our transparent reporting shows The Schutt Team exactly where every pre-approval request comes from: paid social campaigns, Google Ads clicks, local Map Pack views, or referral co-marketing. We track cost-per-lead down to the keyword and ad placement, monitor Google Business Profile engagement daily, and attribute every funded loan to its source. No dollar goes unaccounted for.
What The Dashboard Tracks
Paid Ad Attribution
Meta & Google cost-per-lead
Map Pack Performance
GBP views, calls, and direction requests
Social Media Leads
Click-to-form and messenger conversions
Review Velocity
New reviews and rating trend
The Movement Mortgage Playbook
Social Media Advertising That Converts Borrowers
We built high-intent Meta and Google Ads funnels targeting first-time homebuyers, refinancers, and military families across Okaloosa and Walton counties. Every ad led to a mobile-optimized landing page with instant pre-qualification forms, cutting the time from click to consultation in half. Creative split-testing identified winning angles fast, and we scaled what worked without burning budget on what did not.
Precision Paid Ads with Zero Waste
Our transparent reporting dashboard tracks every dollar — cost-per-pre-approval, cost-per-referral, and cost-per-funded-loan. We eliminated broad-match bleed, blocked non-converting zip codes, and reallocated budget toward high-intent keywords like "mortgage lender Niceville" and "VA loan Fort Walton Beach." The Schutt Team stopped guessing where their leads came from and started knowing.
Local SEO & Map Pack Domination
We optimized their Google Business Profile with professional team photography, geo-tagged service posts, and daily updates that signaled relevance to Google's local algorithm. Within 90 days, The Schutt Team claimed the #1 Map Pack position for "mortgage broker Niceville" and related searches. Combined with location-specific landing pages and structured data markup, they became impossible to miss for local borrowers.
Review Generation & Reputation Velocity
A systematic follow-up sequence turned every closed loan into a 5-star review within 48 hours. We integrated review requests into the post-closing workflow and responded to every review to signal active engagement. The result: 95+ reviews and a 4.9-star average that outranked every competing lender in the market.
The Results
Pre-approval requests surged 278%, with every lead arriving pre-qualified and educated through our social and ad content. Referral leads — the lifeblood of mortgage lending — jumped 195% as our co-marketing campaigns with real estate agents created a two-way pipeline. The Google Business Profile became a conversion engine on its own, generating borrower inquiries directly from search without a single ad dollar spent. The Schutt Team now dominates local mortgage search in Niceville and the surrounding Emerald Coast.
We are now the first name people think of when they need a mortgage in Niceville. AB+ Digital built that brand recognition from the ground up — and our phones ring because of it.
Ready for Results Like +278%?
Every business on this page started with a free strategy audit. Call (850) 218-5072 or book online and we will look at your market.