Niceville Design Studio
Turning a boutique interior design studio into a dominant local brand through relentless social media presence, precision paid advertising, and visual content that stops the scroll and starts the conversation.
Niceville Design Studio has trusted AB+ Digital as their marketing partner for 3+ years — a testament to consistent results and a partnership built on trust.
Live Dashboard Tracking Every Social Lead, Paid Ad Dollar, and Local Search Win
Interior design clients do not impulse-buy — they stalk portfolios for weeks before reaching out. Our transparent reporting shows Niceville Design Studio exactly which Instagram posts stop the scroll and drive DMs, what paid ad creative converts browsers into consultation bookings, and how their Google Business Profile turns local searches into phone calls. We track cost-per-inquiry across every Meta and Google campaign, monitor email open rates and click-throughs on nurture sequences, and attribute every project lead to its source. No post goes unmeasured. No ad dollar goes unaccounted for.
What The Dashboard Tracks
Social Media Performance
Instagram DMs and engagement per post
Paid Ad Attribution
Meta & Google cost-per-inquiry
Google Profile Insights
Views, calls, and direction requests
Email Campaign Metrics
Open rates, clicks, and lead conversions
The Niceville Design Studio Playbook
Social Media That Sells Design Before the Consultation
We built a daily Instagram and Facebook content engine around transformation Reels, before-and-after carousels, material inspiration boards, and behind-the-scenes design process stories. Every post was engineered to stop the scroll of high-end homeowners and builders. Within 90 days, the feed became a portfolio that pre-sold the studio's aesthetic — prospects arrived already knowing they wanted to work together.
Precision Paid Ads with Zero Wasted Reach
We deployed Meta and Google Ads targeting homeowners in Niceville, Valparaiso, and Destin with household incomes and home values matching the studio's ideal client profile. Every ad led to a mobile-optimized landing page with a portfolio gallery and instant consultation booking. We killed underperforming placements fast, doubled down on creative that converted, and tracked cost-per-inquiry down to the keyword.
Local SEO & Google Business Profile Domination
We optimized their Google Business Profile with professional photography of completed spaces, geo-tagged project posts, and keyword-rich service descriptions that signaled relevance to Google's local algorithm. Structured data markup and location-specific landing pages pushed the studio into the top Map Pack results for "interior designer Niceville" and "home renovation Destin." The GBP became a standalone lead source.
Email Marketing & Visual Content That Converts
We built an email list of past clients, consultation no-shows, and website visitors with a lead magnet — a free "Luxury Home Design Trends" guide. Automated nurture sequences showcased new projects, design tips, and seasonal promotions that turned cold prospects into warm consultations. Professional video walkthroughs and photography of every completed space became the creative backbone of every ad, email, and social post.
The Results
Project inquiries surged 224%, with every lead arriving pre-qualified and already in love with the studio's aesthetic. The average project value jumped 45% as higher-end clients — the ones who do not price-shop — found the brand through Instagram and paid ads instead of referrals. The Google Business Profile became an inquiry engine on its own, generating consultation requests from local searches without a single organic post. Instagram followers grew 12,000 strong, turning the feed into a portfolio that sells before the first DM is sent.
Our Instagram went from an afterthought to our best salesperson. The inquiries we get now are already sold on our style before we ever pick up the phone. AB+ Digital gets it.
Ready for Results Like +224%?
Every business on this page started with a free strategy audit. Call (850) 218-5072 or book online and we will look at your market.